Sometimes retailers do all the right things but consumers just don't take the bait. This is Angus & Robertson in Chermside mall. The table is laid out with specials for Mother's Day - displays look great and the store's presentation standards are very high. Have a look at the video clip, taken Wednesday lunch time - lots of customers in the mall, but how many takers ? Tough times. Perhaps not aggressive enough ?
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In B2B, companies do not buy. People do. How do you segment your customers?
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2 days ago
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