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Apr 7, 2009

NEWS FOR YOUNG AND OLD

Video snapshot in the East Gardens mall, Tues lunch-time.  Taken overlooking the news agent / stationer and lotto shop.  Note:
  • The aged population - a lot of grey hair - a number of whom require extra seating, and space for mobility aids.
  • The young families with strollers - again requiring space.
  • The importance of the front table as a drawcard for impulse purchases.  (Of course the product display has to be attractive - the Price Attack store about 30 feet down the mall, similar location had no takers on its boring table display).
  • The importance of Lotto as a traffic generator.

from Dr Stephen Saunders consumer scientist at 8:36 PM
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