Coles, Waterloo. I think I understand what Coles are trying to achieve with this, but as always the fine print is the killer. What constitutes 'local' for produce ? I am not sure customers trust their supermarkets enough to think they would be fair in their local fresh produce pricing. Also, I could understand why a customer in, say, Bourke, far west NSW, would want the same price as in Sydney, which benefits from economies of scale, but do I want to effectively subsidize their transport costs ? Why would local produce be any different then ? This raises more questions than answers.
Dr Stephen Saunders consumer scientist