Target, Bondi. No-one home in the consumer electronics dept at Target, Bondi on a Sunday lunch-time. People walking away - and my product - after a 10 minute wait for a staff member - was out of stock, despite being advertised. #fail.
TGV mall. I quite liked the innovative display unit and the drama created by the curtains, lighting and colours. However, I think there is a mismatch between this and what the shop assistant is wearing - denim skirt/ shorts. All elements in a retail store need to be aligned for the brand to stand out.
Bunnings, Alexandria, Sunday morning. This pic neatly illustrates the challenge of getting served at Bunnings. All these people are lined up to see the guy in the red shirt (and green apron). I have always found them to be pretty knowledgeable and helpful, but finding one who is available is a real challenge. The store wasn't super-busy either.
Coles, Waterloo. I think I understand what Coles are trying to achieve with this, but as always the fine print is the killer. What constitutes 'local' for produce ? I am not sure customers trust their supermarkets enough to think they would be fair in their local fresh produce pricing. Also, I could understand why a customer in, say, Bourke, far west NSW, would want the same price as in Sydney, which benefits from economies of scale, but do I want to effectively subsidize their transport costs ? Why would local produce be any different then ? This raises more questions than answers.
Greenwood Plaza. Can you guess from this pic what sort of store this is ? (the answer may surprise you - and will be posted here later today). Feel free to leave your answers or thoughts as a comment below.
Coles, Broadway. I was interested to see impulse product lines at these checkouts. They do, however, seem to be an afterthought. I would imagine that shoppers will need to get used to the mechanics of using these machines before they will have the 'head space' to pay attention to impulse items. Having said that, it made me wonder whether in doing away with the traditional express checkouts, supermarket operators have factored in the loss of sales on impulse lines ?