The SHOPPOLOGIST

the STUFF-iT Design shop


I recently embarked on a new venture in the world of e-commerce through opening the STUFF-iT design store. I will be documenting some of the learnings here, as I believe they have relevance for those of us in the broader retail world, whether as marketers, advisers or shoppers.


First up learning is that the thirst for customisation of product by shoppers has spawned a number of alternate business models - see RedBubble and Zazzle as examples.  This is in essence the creation of their own content (nothing new in that) but then made manifest -the latter being the key point. Over time this will lead to a further questioning of the value of design in traditional retail stores.  This will present further challenges for retailers to differentiate on excellent customer service.


Please drop by the store, and as always I welcome any feedback.