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Jul 14, 2011

Let's Get Fizzical

Lush, QVB.

Great window, merchandising concept and idea from Lush Cosmetics - apart from being colourful and standing out in a very crowded pedestrian (commuter mall concourse) environment, the quirky character speaks to the brand essence, and the fizz is a product feature.
from Dr Stephen Saunders consumer scientist at 9:10 AM
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