:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Showing posts with label Melbourne. Show all posts
Showing posts with label Melbourne. Show all posts

Mar 15, 2009

AERO DYNAMIC

Aero Plus is the retail front for an Australian design company with presence in Melbourne and Sydney.  We came across this store in the quiet Southgate centre on the Southbank in Melbourne, and were impressed with how busy it was (Sunday afternoon), compared to the rest of the centre.  Expecting premium prices, I was pleasantly surprised how reasonable the funky designs of everyday items (from juicers to folders) were priced.  The designs have a slightly quirky aspect which enhances appeal.  The store is small (hence the poor footage - apologies).  Worth a visit. 

Mar 9, 2009

HIP MELBOURNE

Amazing hip area of Melbourne CBD, Centre Place,  shows why the city centre is such a retail magnet, offering customers a wide variety of experiences to suit eclectic tastes.   The city has done a great job of using lanes and alleys to create retail precincts (mostly around food and specialty boutiques) which are an excellent counterpoint to the more traditional high street and mall fare.  While this one is more 'hip', many of the others are in a more traditional European style.

SWEET SALE OR TOOTHACHE ?



An attractive sweet shop in Melbourne's Southgate complex - great use of colours and innovative window display use - see how they are angled, which maximises impact and space.  However, it must be a sign of retail pain when a sweet shop is 'on sale'.