Good old fashioned catalogue

The train, North Shore.  Interesting to see this Gen Y passenger work her way through a few retail catalogues on her train journey- Target, KMart.  It is worth remembering that, despite the focus on newer 'sexier'  digital technologies,  many retailers and shoppers still find catalogues useful.

IKEA FINALLY SNAPS

Ikea pop-up store at Darling Harbour. What a great idea ! After the initial publicity, shoppers queuing up to have their photos taken to receive their own customised Ikea catalogue - creates enduring engagement, and creates brand exposure far away from the nearest Ikea store. (Despite appearances in these shots, there was a steady stream of shoppers and families).