APPLE NOW CORE

New Apple shop in Chatswood Chase mall - clearly very popular, especially amongst males.  Their work on improving their distribution appears to be paying dividends in broadening their appeal. Theirs was the busiest specialty shop in the mall by a country mile.

EASTER BUNNY RUNS LATE

This video shows the frantic 'last-minute' shopping for Easter eggs at a Coles supermarket on Easter Saturday.  A couple of interesting observations.  Firstly, Lindt seemed to have no problem selling through their premium, quality stock (about 50% sell-through), while  Cadburys appeared much slower moving (about 25% sell-through) at lower price points.  Secondly, note the number of shoppers with lists  (we got OUR Lindt just in time ...phew).  On a more serious note, Lindt have done a superb job of improving their distribution and brand profile over the last year or two.  Having a strong, aspirational brand can help in a recession.  Lindt's packaging is also a strength.