OFF-COLOUR HEALTH STORE

Health Zone, World Square. There is something inherently dissonant about a health food store having a cash giveaway competition. It seems to reinforce the stereotype of 'dodgy' health supplements. Disappointing then to see this normally well-run chain of health stores 'blighting the retail landscape' with this type of promotion. Have a look - I think it really detracts from their brand, and their offer.

ALIVE AND WELL

Great vitamin and health supplement store - GNC in Broadway. I like the way the entrance and the wooden floor are welcoming, as stores in this sector can often be intimidating to newcomers . The 'wooden' fixtures show off the colours of the busy packaging typical of this sector. Lighting and ceiling treatment is contemporary without being over the top. The wall graphics are complementary and do not dominate the shopfloor displays. The store is spacious. Also, good use of POS posters.