:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Mar 2, 2009

ANACONDA - THE GRASS ON THE SNAKE


Anaconda recently opened a huge new store at Moore Park to huge fanfare. The Shoppologist cruised through there on a Monday lunch-time. The store was predictably quiet.

The huge barn-like atmosphere shouts range and low price but lacks ambience and theatre. The no-frills features like concrete floors and high stud lights reinforce the low price proposition. The wooden check out and service counters are a bit hokey, as are the staff members' vests.

However, I found the staff member I encountered friendly, helpful and knowledgeable.

The advertising is of the unfortunately ubiquitous 'shouting deal' variety.

This is undoubtedly a destination if you are looking for any camping or outdoor leisure gear, a traditional category killer model - they feel a bit like the Super Cheap Auto of camping, which is ironic as that business has its own BCF (Boating, Camping, Fishing) large format business.

It will be a haven to blokes looking for a male-friendly environment, but a turn-off to those looking for a more engaging shopping experience.

video

No comments:

Post a Comment