Anaconda recently opened a huge new store at Moore Park to huge fanfare. The Shoppologist cruised through there on a Monday lunch-time. The store was predictably quiet.
The huge barn-like atmosphere shouts range and low price but lacks ambience and theatre. The no-frills features like concrete floors and high stud lights reinforce the low price proposition. The wooden check out and service counters are a bit hokey, as are the staff members' vests.
However, I found the staff member I encountered friendly, helpful and knowledgeable.
The advertising is of the unfortunately ubiquitous 'shouting deal' variety.
This is undoubtedly a destination if you are looking for any camping or outdoor leisure gear, a traditional category killer model - they feel a bit like the Super Cheap Auto of camping, which is ironic as that business has its own BCF (Boating, Camping, Fishing) large format business.
It will be a haven to blokes looking for a male-friendly environment, but a turn-off to those looking for a more engaging shopping experience.
The huge barn-like atmosphere shouts range and low price but lacks ambience and theatre. The no-frills features like concrete floors and high stud lights reinforce the low price proposition. The wooden check out and service counters are a bit hokey, as are the staff members' vests.
However, I found the staff member I encountered friendly, helpful and knowledgeable.
The advertising is of the unfortunately ubiquitous 'shouting deal' variety.
This is undoubtedly a destination if you are looking for any camping or outdoor leisure gear, a traditional category killer model - they feel a bit like the Super Cheap Auto of camping, which is ironic as that business has its own BCF (Boating, Camping, Fishing) large format business.
It will be a haven to blokes looking for a male-friendly environment, but a turn-off to those looking for a more engaging shopping experience.
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