Very busy Diva costume jewellery store, Broadway mall. Tuesday, lunch-time.
Targeting Gen-Y, selling low-value, high volume, fast-changing 'disposable' jewellery. Perfect for the recessionary environment. Interesting to note that while it attracts customers from a much broader group, it is very focused. Great, strong branding and use of brand iconography (the heart - for the blokes out there :) )
Targeting Gen-Y, selling low-value, high volume, fast-changing 'disposable' jewellery. Perfect for the recessionary environment. Interesting to note that while it attracts customers from a much broader group, it is very focused. Great, strong branding and use of brand iconography (the heart - for the blokes out there :) )
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