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Showing posts with label costume jewellery. Show all posts
Showing posts with label costume jewellery. Show all posts

Aug 3, 2009

DIVA ACTION


Diva, Broadway. Video showing how busy the store was on a Thursday afternoon - rest of the mall was quiet by comparison.  Clearly a hit with their target market.
from Dr Stephen Saunders consumer scientist at 2:22 PM 0 comments
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Mar 24, 2009

DAZZLING DIVA

Very busy Diva costume jewellery store, Broadway mall. Tuesday, lunch-time.

Targeting Gen-Y, selling low-value, high volume, fast-changing 'disposable' jewellery. Perfect for the recessionary environment. Interesting to note that while it attracts customers from a much broader group, it is very focused. Great, strong branding and use of brand iconography (the heart - for the blokes out there :) )
from Dr Stephen Saunders consumer scientist at 11:05 AM 0 comments
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