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Dec 17, 2010

IKEA advertising idea

Source: PSFK

In a replay of previous advertising ideas in the Paris Metro, IKEA is providing commuters in Paris with an enhanced level of comfort during the pre-holiday season. Till December 21st, the Swedish brand has transformed 12 bus stops into tiny lounges centered around one of their sofas.
More pics at PSFK HERE.

IKEA Upgrades Parisian Bus Shelters For The Holidays3
from Dr Stephen Saunders consumer scientist at 10:13 AM

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