A Strange Approach

Witchery, Greenwood Plaza. A strange approach to welcoming spring/summer. If shoppers missed the 'escape' concept (not exactly prominent), they could be forgiven for being somewhat confused by the seasonal elements. Sometimes less is more, and things should just be kept simple.

Holy Sheet lifts the covers

Holy Sheet, Greenwood Plaza.  Have lifted their game with the front of store signage - more depth, and a cleaner font- looks sharper and has more visual impact in the busy, often muted, mall environment.

Take It All Off

Lush, Greenwood Plaza. Retro-style promotion. 'Reveal your inner glow' ? What a hoot !

How Not to Make Fathers Day sales

Pola Jewellers, Greenwood Plaza. Quite frankly, this amazes me. At a time, the day before Fathers' Day, when the rest of the mall is open - with exception of the banks etc, and with a special Father's Day offer, they decided to close. As at 2.25pm there was no sign of life. Little wonder that some retailers complain about making sales in the current environment. (PS - the mall was reasonably busy too).