Christmas Meringue for tea ?

Wheel and Barrow, Bondi Junction.  Effective use of a graphic and colour to create an attractive product-based seasonal window.

Looking after Rudolph

Plenty, Bondi Junction.  Cute looking quirky product this Christmas. For the reindeer in your life :)

Simply fabulous

Papaya, Bondi Junction. A stunning window from this homewares and furnishings retailer.  They deserve to do well.

Holy Sheet lifts the covers

Holy Sheet, Greenwood Plaza.  Have lifted their game with the front of store signage - more depth, and a cleaner font- looks sharper and has more visual impact in the busy, often muted, mall environment.

BIGGEST BECOMES SMALLER

Adairs, Broadway. Initially impactful sale concept, is now looking tired having run for roughly the last month. This is one of the dilemmas in the manchester and homewares category - how to keep looking fresh and new when sales are seasonally and cyclically slow.  It doesn't help that these stores target the same shoppers as the fashion stores (out of necessity) who introduce freshness more frequently and set the pace for 'new' from a consumer perspective.

RED HOT

Adairs new season look stands out. Moore Park.

FREEDOM FOR COUPLES

Moore Park store, Monday lunch-time, a quiet day in the store which is undergoing a major merchandising re-lay, probably to reflect new seasonal stock coming in (autumn look).

It's interesting how couples shop together to reduce the perceived risk of major purchases, typically for the home. Contrast the first vignette where a woman is shopping alone - her body language is quite introspective. Now watch the second vignette - the sales assistant is engaging the woman, but he is clearly pretty disinterested, maybe a bit embarrassed by the discussion about the duvet set. In the third snippet, she asks him if he is worried, but he is leading her into the linen department. All in all different dynamics. What could the retailer do differently to reduce perceived risk for 'blokes' in this situation, or at least increase their comfort levels ? They're a tough audience.