TIGHT TRADING JEANS

Jeans West, East Gardens, 3.30pm Saturday. Mall was pretty busy, but this retailer's attractive sale window and offer was obviously not enough to convert the traffic flow. Tough times.

YD ON THE RACK ?

YD menswear store, QVB,  Video shows foot traffic 4pm Thurs - only 2 customers converted to browsing, despite 'up to 50% off' sale offer.  Hard 'yakka' when the rent still has to be  paid.

LIFELESS BODY SHOP ?

Body Shop, Burwood - Saturday afternoon, very busy in the mall, but very low conversion of passing foot traffic.  The store is well located and very tidily presented.  Has the brand lost relevance in today's recessionary market ?  Certainly there is more competition for the 'conscience' dollar (eg. Oxfam).  Note the values or causes listed on the inside of the door.  The stores DOES look very corporate - perhaps too corporate for a business that is a 'challenger' brand  ?

Video: approx 2 mins long

MALL RATS

At Broadway food court, Saturday afternoon.  Sped up x 4.

Target on speed

Sped up x 4 view of Target shoppers shows traffic flows through womenswear department.  Chatswood, Westfield. Thursday lunch time.

QVB ON SPEED

A fun look at QVB foot traffic, lunch-time - early peak - Thursday.  Sped up x4.

FLOW ON EFFECT

Foot traffic flow in Melbourne Central mall, outside Jay Jays - budget, fun casual wear (unisex). Sped up 4x original duration 2 min 12 s.  Just after lunch-time peak on a Tuesday. The mall leads from a commuter station to Melbourne's main  CBD shopping strip.