Smiggle takes on Kris Kringle

Smiggle, East Gardens. Clever marketing for a recession-affected gift giving season.

A Recipe for Success

Kikki.k QVB.  Great presentation and cross-selling makes this a standout display.  The simplicity of the colours works well too.

Cardiology's Cardiac Problem

Kenny's Cardiology, Bondi Junction.  This store has a wide range of card product, and is quite tidy.  But somehow it lacks soul - the colours and interior fittings are bland, the staff subdued, the Christmas decorations an afterthought.  There appears to be no brand 'attitude'. Does Cardiology have a heart problem ?

Your Year in Monochrome

Kikki.K Broadway.  Tidy window display and neat looking product.

A Passion for Paper

Paper2, Crown St, Surry Hills. One of our favourite shops - we never fail to buy something here. They clearly have a passion for the product. Well worth a visit if you enjoy the sensory experience of high quality paper and writing materials.

INSPIRING PROJECTS

Kikki.K Broadway. A great take on using the winter weather and the icy recession to 'stay in'. This chain has a high standard of presentation. Well worth a visit.