rich relevance lifts online sales

Interesting article from Ogilvy blog:

http://cats.blogilvy.be/index.asp?news_id=7508

A PIECE of PROVENCE

In Bondi Junction. L'Occitaine has great consistency in execution, to a high standard, across most locations.

QUIKSILVER

Eye catching window in Bondi

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SURF'S UP IN BONDI

Oakley window sells the dream in bondi junction mall

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CHIC AND CHEAP

Affordable design for the masses at Target Bondi.

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HOT TO TROT

Heatwave causes rush on fans to beat recession at Harvey Norman. But customer service levels poor as shopper numbers took them by surprise. However, given they were advertising the Aussie sale (Australia Day), this shouldn't have been the case. Bondi Junction.

CHILLING

The mall is the coolest place when outside temp is 35 C. Crowds at Bondi junction

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SCENES FROM A MALL

Bondi junction

FRESH LOGO

Much discussed new Woolworths brand identity launched in recession. Bondi
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ENGAGE THE SENSES

Fleischengeist sells liquers and oils by the bottle. Bondi Junction
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DREAM SHOP

Peter Alexander sleepwear Bondi Junction
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CHANEL IS COLOUR

Eyecatching window in Bondi Junction
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INDULGENCE BEATS RECESSION

A full shop in Bondi Junction. Young segment without credit hassles and major commitments spends on itself.  

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SHOPPING MALL IS THE MEDIUM

How Mall foot traffic is now valued by the mainstream advertising media .  Bondi Junction used to promote TV shows. 

THE SOCIAL CHUNGA

Interesting story (Source: The Australian).  

A QUIRKY internet advertising campaign featuring the character Hans Fagerlund -- the headband-wearing front man for Kit Kat Chunky chocolate -- has had remarkable success for snack company Nestle.

The $1 million campaign -- which invited young men to go online to play Chunga, the virtual game at which Fagerlund was a former champion -- achieved results Nestle would normally have expected from a television campaign, but at a quarter of the cost.

People ate 63 per cent more Kit Kat Chunky bars and brand awareness jumped 8 percentage points in research tracking the effect of the Kit Kat Chunga Championship campaign.

The campaign -- most of which ran on social networking sites such as MySpace, Facebook and YouTube -- was the most comprehensive of its type in Australia.

http://www.theaustralian.news.com.au/business/story/0,28124,24922283-7582,00.html

EXPERIENTIAL ADVERTISING IN-STEP WITH COMMUTERS

(Source: Ogilvy Blog)

350 dancers surprised commuters at London's Liverpool Street station, promoting T-Mobile.

http://www.blogilvy.nl/motion/dance/

RIPPER WINDOW

At Rip Curl DFO a window that sells the dream.  They set a high standard, with great graphics, even at their outlet shop.

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EYECATCHING DISPLAY

Clever display for Nokia phones with GPS capability.  Dick Smith Powerhouse, Moore Park.  Sets it apart from the crowd in this category.

BUZZING

Today at DFO outlet centre a 'Cue t' sign.  The centre, near Homebush, was pretty busy, as people snapped up bargains.

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THE ENDLESS SALE

Great window which will help extend the sale's freshness. Chapel St Melbourne.

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