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Jul 31, 2009

CELEBRATING COMMUNITY TRADE


The Body Shop, QVB.  Positioning for the growing interest in fair trade.  Perhaps not communicated as clearly as it could be for a cluttered mall environment,  a complex issue.  This would perhaps have been better served with a clear retail offer, to draw attention to this issue in today's trading environment.
from Dr Stephen Saunders consumer scientist at 12:27 PM
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