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Nov 3, 2010

Boring Male Fashion

Roger David, East Gardens.

Are blokes really this boring ?  This display has been in this menswear retailer's window for at least 3 months.  The cardinal rule of retailing: freshness/variety/novelty sells.  Come to think of it, the gear looks like 'oh so last season' - do you think their customers would notice ?  Maybe the answer lies hidden in their POS system data.....
from Dr Stephen Saunders consumer scientist at 5:00 PM

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