At 6pn GMT this Friday, November 5, U.K. clothier Ted Baker will celebrate the launch of its U.S. online store and promote its Fall/Winter 2010 line with #TakeOnTed. Conceived out of Guided Collective, the online promotion will enlist eight fashion bloggers to style Ted Baker looks solely over Twitter.
The bloggers will have 15 minutes to style two different looks from a selection of 450 Ted Baker pieces, giving their instructions to a hair stylist, make-up artist and three runners remotely over Tweets to@ted_baker.
The general public can observe the styling sessions live ion the Ted Baker site. They'll also get in on the styling action for five minutes after the final blogger session, tweaking the looks by directing their own Tweets to @ted_baker. Those looks will be then tagged in the Ted Baker U.S. Facebook page, and creators of the most "Liked" looks will earn a $500 gift card to Ted Baker online.