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Nov 5, 2010

The Zamel's Sale Mystery Tour ?

Zamel's Broadway.  I am not a huge fan of this biz as I think some of their offers are a bit shonky.  However I was impressed with their Sales' effectiveness.  I think the curtain is a nice touch.  The Zamel's Sale Mystery Tour ?  A bit too high pressure for me, but the implied 'exclusivity of offer' appeals to some - witness the queue on a quiet day at the mall.





from Dr Stephen Saunders consumer scientist at 12:09 PM

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