Optus, Broadway. It seems a bit too coincidental that Optus have used an orangutan in their advertising and M&C Saatchi (their agency) was also responsible for the ING TV campaign featuring a talking orangutan. Having said that, the Optus one stood out in-store, and was visible from a distance. Now to wait for the complaints from animal rights campaigners ..... no animals were hurt in the making of this blogpost.
Dr Stephen Saunders consumer scientist