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Sep 1, 2009

New Angle on Comfort


Ecco, Miranda.  I quite like the idea behind this concept - Ecco is known for its comfort.  However, I think it could perhaps have been executed a little better or more concisely.  Having said that, shoes are a hard category to merchandise to show comfort, so they deserve credit.


from Dr Stephen Saunders consumer scientist at 10:36 AM

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