Darrell Lea, QVB mall, Sydney. A sweet and confectionery chain. This window is outstanding for colour, vitality, interest, and (apparent) relevance. Great to see this innovation.
Portmans, Westfield Chatswood. Shopper interview - it seems that despite the older fitout in this store, they've lifted their game in terms of quality of assortment and range. Tough to do in this market.
Coles, Chatswood Chase - recently refurbished store, operating in a very competitive fresh market environment - a good first impression. Can't wait for the Surry Hills one to be given the same treatment - (sigh).
Apple store, Chatswood Chase. Launch activity for new iPhone (presumably). I liked the colourful T-shirts worn by staff, making it easy for customers to recognise them.
Camper store, Chatswood Chase. Cool lighting increases visual interest in this footwear store. The simplicity of display focuses the eye on the product.
Dymocks, Broadway. This bookstore concept is looking very dated and tired now. However they deserve credit for maintaining high housekeeping standards. One wonders whether they capture their fair share of the lucrative, educated Glebe target market, given the high level of competition in the precinct. This is a market which values the eclectic over the formulaic.
Cotton On, Broadway. As per previous post - I think it is totally misleading for Cotton On to have a 'Nothing Over $10' offer prominently displayed, while the caveat ' sale styles only' is really tiny - see if you can spot it. I was outside this store and actually heard a customer complaining about it - retailers who do this should not be surprised if word spreads and they get what they deserve.
Jeans West, Broadway. The winter offering looks a bit drab in the window poster. Always a problem trying to 'lift' the retail theatre component in winter.
Sportsgirl window, Sydney City, detail. As mentioned in a previous entry, this approach to their windows starts to personify the brand - which is a good differentiator in a crowded fashion market.
Optus store, George St, Sydney. Impressive multi-LCD window display catches attention on a busy street. (There are four LCDs with animations in sequence).
Angus and Robertson, East Gardens. Good looking store, warm and appealing. I was especially impressed by the Lonely Planet travel promotion, how strong the offer was, and how well it was executed. A great job.
Cotton On, East Gardens. Misleading sale advertising - the $10 only applies to sale stock - see the really, really fine print. Hopefully the ACCC notices.
Swarovski, East Gardens. When is a retailer on sale not on sale ? When their sale posters are too recessionary (how ironic) - this one is just not visible enough.
1001 optics, East Gardens. A beautiful store design compromised by use of poor sale signage and posters. The colour yellow is all wrong for this business.
East Gardens mall, Woolworths-Qantas rewards programme. Interesting how the Woolworths brand name is so low profile, suggesting they are relying on people recognising the relatively new Woolworths logo. Consumer response to this nessage might be a somewhat sceptical, 'so what'.
Surry Hills, Crown St. Equal uses bluetooth technology to download a voucher to customer's phone. Similar one noted recently in Oxford St. Copy of voucher attached.
Adairs, Broadway. Initially impactful sale concept, is now looking tired having run for roughly the last month. This is one of the dilemmas in the manchester and homewares category - how to keep looking fresh and new when sales are seasonally and cyclically slow. It doesn't help that these stores target the same shoppers as the fashion stores (out of necessity) who introduce freshness more frequently and set the pace for 'new' from a consumer perspective.
Dotti, Broadway. Usually they set a very high standard of presentation, and while this window has been executed well, I question whether the presentation concept is strong and vibrant enough. Of course some of the concept is dictated by the merchandise, but this seems to be missing the 'x' factor. However, the store was pretty busy for a Friday evening.
Sportsgirl, Broadway. Interesting collage approach to their window, showing the various incarnations of 'sportsgirls' - a great way of bringing the brand to life.
High profile delivery truck signage looks 'fresh'. New Woolworths livery stands out on a busy Oxford Street. Sometimes overlooked as a consumer 'touchpoint' in 'brand 360' thinking.
Strepsil, in-mall advertising, Broadway. Good impact, useful reminder, and very relevant timing for winter, nice warm colours, and the logo stands out. A minor comment is that the white background perhaps needs a 'frame' to add a little definition, as it could be lost against a busy background.
Consumer scientist, retail strategist - call me on +61 420 974 655 for your next conference or executive workshop or to solve your marketing problem. Click on image for LinkedIn profile.
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