Portmans, Westfield Chatswood. Shopper interview - it seems that despite the older fitout in this store, they've lifted their game in terms of quality of assortment and range. Tough to do in this market.
Coles, Chatswood Chase - recently refurbished store, operating in a very competitive fresh market environment - a good first impression. Can't wait for the Surry Hills one to be given the same treatment - (sigh).
Dymocks, Broadway. This bookstore concept is looking very dated and tired now. However they deserve credit for maintaining high housekeeping standards. One wonders whether they capture their fair share of the lucrative, educated Glebe target market, given the high level of competition in the precinct. This is a market which values the eclectic over the formulaic.
Cotton On, Broadway. As per previous post - I think it is totally misleading for Cotton On to have a 'Nothing Over $10' offer prominently displayed, while the caveat ' sale styles only' is really tiny - see if you can spot it. I was outside this store and actually heard a customer complaining about it - retailers who do this should not be surprised if word spreads and they get what they deserve.
Angus and Robertson, East Gardens. Good looking store, warm and appealing. I was especially impressed by the Lonely Planet travel promotion, how strong the offer was, and how well it was executed. A great job.
East Gardens mall, Woolworths-Qantas rewards programme. Interesting how the Woolworths brand name is so low profile, suggesting they are relying on people recognising the relatively new Woolworths logo. Consumer response to this nessage might be a somewhat sceptical, 'so what'.
Adairs, Broadway. Initially impactful sale concept, is now looking tired having run for roughly the last month. This is one of the dilemmas in the manchester and homewares category - how to keep looking fresh and new when sales are seasonally and cyclically slow. It doesn't help that these stores target the same shoppers as the fashion stores (out of necessity) who introduce freshness more frequently and set the pace for 'new' from a consumer perspective.
Dotti, Broadway. Usually they set a very high standard of presentation, and while this window has been executed well, I question whether the presentation concept is strong and vibrant enough. Of course some of the concept is dictated by the merchandise, but this seems to be missing the 'x' factor. However, the store was pretty busy for a Friday evening.
Strepsil, in-mall advertising, Broadway. Good impact, useful reminder, and very relevant timing for winter, nice warm colours, and the logo stands out. A minor comment is that the white background perhaps needs a 'frame' to add a little definition, as it could be lost against a busy background.