Bond's getaway

BIG W, Warringah.  I was interested to see this temporary 'pop-up' display unit from Bonds (PacBrands).  Obviously cheap, it is also mobile and recyclable - but looks, well,   cheap.... which works in the discount department store environment I suppose.  It did have me thinking whether it was portable so that PacBrands could stage a quick getaway ?

A-grade merchandising from BIG W

BIG W, East Gardens. It has been a while since I popped into a BIG W. I was very impressed with their merchandising - it is very difficult to maintain high visual merchandising standards in a high volume operation. I was especially impressed with their use of colour, and the bookshop-style presentation of their book section. Kudos to them.

Now THIS is Storewide

BIG W, East Gardens. Simple graphic that sends a clear marketing message.