Shockingly boring

Newsagents, Bondi Junction.  This is 'jaw-droppingly' poor.  Not only is the display totally boring at a time when other stores are putting their best Christmas foot forward, but this is on one of the busiest walkways in one of the busiest malls in the country.  They appear to have suffered from an imagination failure.  Diaries - even black ones- don't have to be boring !

Shoes in Threes

Nine West, The Met Centre, George St.  A great example of merchandising using the 'three-style' principle.  The eye is attracted more to threes than either twos or fours.  I liked the way the stock is presented as though something special, with the lighting and the wall fixture.  I think the use of the yellow shoe in the front is very clever.  

The Wall

Kikki.k, East Gardens.  This is a great example of using colour blocking to create a 'power wall'.  The effect of this is to concentrate the eye, and draw you into the store.   There is a lot of innovative stuff happening in the once boring social stationery category.  This business is a leader, in my opinion,

Simplicity sells

Smiggle, East Gardens.  Great visual merchandising through the simple application of colour blocking. Colour unlocks a whole new dimension for shoppers even for simple products - contrast with the beige of Michael Hill jeweller - see earlier post.

Shoes come in Threes

Nine West, Broadway.  Here's an odd fact.  Have you ever noticed how many shoe styles are displayed in threes ?  It seems counter-intuitive, but the human eye seeks out symmetry.  Three styles look better than two styles and better than four styles.   If you observe carefully, you will see the leading footwear retailers, especially in ladies footwear merchandise like this for key lines, although not for every line - that would be too monotonous for the eye.  Interesting isn't it, and there we thought shoes always came in pairs :)

A Flock of Tutus

Cotton On Kids, Broadway.  This retailer normally appears on this site because of ambiguous and potentially misleading pricing.  So it is good to find something positive to say.  I thought the presentation of these tutus and shoes, was simple but eyecatching.  Mums and Dads with little girls on their way to the Target store down the way would not be able to walk past without a look.  Great product placement - and not a Sale sign in sight.

Redheads on the Corner in Surry Hills

Coles, Surry Hills.  My local supermarket has been steadily lifting its game with regard to merchandising.  I was impressed to see a product as potentially boring as firelighters given this treatment.  The angled presentation makes it stand out from the crowd and catches your eye as you turn the corner.  And I've always liked redheads :)

For those with headaches and hangovers

Coles, Surry Hills.  Impressive merchandising of Berocca - obviously a market for it in Surry Hills.

Facemasks Unmasked

Harrison pharmacy, Broadway.  Elegant, simple, colourful merchandising for this product.  It would work well in most lighting conditions. Colour sells - although I am fully stocked with natural masks myself.

Target misses the target

Target, Broadway. I generally enjoy shopping at Target. However, on a Sunday afternoon, at a fairly busy shopping period, I came across three examples in a short space of time of out-of-stocks. These are the kiss-of-death for a retailer - something they teach in Retailing.101.

They obviously make it hard to make a sale - you can't sell space. They dilute the impact of the display of the in-stock items - the eye needs symmetry and people seek out 'abundance'. And finally, they annoy shoppers looking for promoted items. Managers need to focus on 'recovery' and replenishment. It's simple.

A-grade merchandising from BIG W

BIG W, East Gardens. It has been a while since I popped into a BIG W. I was very impressed with their merchandising - it is very difficult to maintain high visual merchandising standards in a high volume operation. I was especially impressed with their use of colour, and the bookshop-style presentation of their book section. Kudos to them.

The Colour Smiggle

Smiggle, Bondi Junction. Example of colour blocking to enhance visual impact in merchandising.

SPLASH

Of iPod colour stands out in dull category. Harvey Norman Moore Park

Mmmm CHOCOLATE

Good merchandising Lindt store Miranda mall