Nine West, The Met Centre, George St. A great example of merchandising using the 'three-style' principle. The eye is attracted more to threes than either twos or fours. I liked the way the stock is presented as though something special, with the lighting and the wall fixture. I think the use of the yellow shoe in the front is very clever.
Bic: Inkredible
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[image: https://bestads-files.b-cdn.net/thumbs/00501435ab.jpg]For BIC
Cristal, we built the campaign around one Inkredible truth: every pen
writes up to th...
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