Telstra store, World Square. This store has some potential. I like the wide open feel, in contrast to the narrow format of many other T-stores. The use of back-lit graphics and the dramatic lighting creates a soft, cool mood. One of their challenges is in the use of the corporate blue - a very difficult colour to have dominating a retail store. It absorbs light, and too much can look overly heavy and corporate. In this particular location, in a dark narrow end of the mall, it is problematic. The grey carpet is functional, but also absorbs light - however the in floor graphic looks interesting, if a little dated in terms of retail design trends. Best practice these days is for security bollards to be 'merchandised' with display material. Overall, though a small step forward on the somewhat sterile T-shops which have tended to copy the Apple format.
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