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Nov 23, 2009

Shopping on a diet

Industrie, Bondi Junction.  A fundamental premise of retailing is the store should be welcoming, at the very least to customers in your target market.  This brand new Industrie store breaks that principle with a tiny entrance.  I am not sure whose bright idea it was - perhaps a hamhanded attempt at 'exclusivity'.  Perhaps they are targeting really thin people only ? Which seems odd when your garments are in every David Jones and Myer store.....  I give the store frontage six months max.

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