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Nov 26, 2009

Glue that Holds the Brand Portfolio together

Glue, Rebel Sport, World Square.  A new Glue store - best described as urban street and sportswear apparel  and footwear - has opened in World Square.  It is notable that the Rebel Sport store has also undergone a brand identity update - check out the logo, which has a welcome softening of the black colours in the Rebel logo, with the addition of orange.  Not a coincidence, I am sure, that both businesses are owned by Ascendia who also own Amart (mainly in QLD).  They or their designer -  clearly like orange and black, and the white accent.

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