Glue, Rebel Sport, World Square. A new Glue store - best described as urban street and sportswear apparel and footwear - has opened in World Square. It is notable that the Rebel Sport store has also undergone a brand identity update - check out the logo, which has a welcome softening of the black colours in the Rebel logo, with the addition of orange. Not a coincidence, I am sure, that both businesses are owned by Ascendia who also own Amart (mainly in QLD). They or their designer - clearly like orange and black, and the white accent.
Consumer scientist, retail strategist - call me on +61 420 974 655 for your next conference or executive workshop or to solve your marketing problem. Click on image for LinkedIn profile.
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