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Nov 5, 2009

The Price of Bulk

Price Attack, East Gardens.  Retailers often do things that don't look pretty, but are effective. They also come at a price.  This is one of those cases.  The retailer is communicating low prices by placing stock in bulk across the front of the store, in line with their positioning. It's not surprising that many retailers do this in the malls where rents are very high.  It doesn't look wonderful, but at least they do have a wide entrance. The price they pay is that the store looks tacky and downmarket, and less welcoming.  Choices have consequences for brands.

By the way, what do people (girls, I assume) do with all that stuff for their hair ?  :)

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