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Nov 24, 2009

Be careful of what you wish for ?

Myer, Bondi Junction.  One the challenges for retailers at this time of the year is how to execute their Christmas campaigns in-store.  I think the basic idea behind this Myer campaign is sound, with a great graphic.  However, the translation of the idea into the other elements and the in-store execution has, in my view, let them down.  They are only likely to look more tacky as the weeks go by.

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