:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Nov 4, 2009

Tight-fitting Bra Shop


La Senza, Bondi Junction.  This chain sets itself apart from its mid-range competitors by, amongst other things,  typically having more spacious stores and lower stock density (less is more).  So, I was surprised to see this promotional unit squeezed fairly tightly into the front of the store, although the colour blocking was well done in a category notoriously difficult to merchandise.  

1 comment:

  1. could be their way of saying we don't stock your size

    ReplyDelete