retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce

Nov 4, 2009

New Stories Looking Old

Angus & Robertson, Bondi Junction.  Historically book stores have tended to merchandise a 'bed' at the front of the store, often with new product.  One of the issues has been carrying a sufficient weight of stock.  However, I wonder whether bookstores might need to re-consider this practice.  Look at this example.  There is perhaps too much product, there are at least 8 different titles and the display is very high.  So while in theory the display ticks a lot of boxes, the net result is visual confusion and a bit of a mish-mash.  The eye is not drawn to any particular title, nor is there a good use of colour-blocking.  The result is underwhelming. Perhaps the new stories are looking a bit old-style ?

No comments:

Post a Comment