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Nov 11, 2009

Sportsgirl goes lifestyle

Sportsgirl, East Gardens.  I was intrigued to see that Sportsgirl has gone into lifestyle gifting.  It makes sense for Christmas given their clear customer profile and positioning, and their history in selling accessories.  However, it will be interesting to see how they go in this competitive market - not many apparel retailers have successfully added a lifestyle dimension.  I give them a better chance than most.

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