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Nov 2, 2009

The Optometrist Loses Focus

Optometrist, East Gardens.  I thought that, by the standard of most optometrists, this was an innovative use of the small display windows.  The use of the sunflower device and the lighting was clever.  However, the closer I looked the more confused I became - were they on sale or not ? Perhaps the sunflowers were just a bit too clever and too 'pretty' for a 'sale' offer ?  Savvy retailers have an adage - 'a sale should be a sale'.  So maybe things were just a little out of focus ?

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