How local is 'local' ?

Coles, Waterloo.  We had a good shopping experience at our brand new local supermarket the other day.  I will be posting some of the pics and observations over the next week.  However, it was interesting to see this 'claim' - I wondered what the % sourced locally and regionally would be ..... It did also occur to me that NSW is rather a large state....  At the same time we have had a local 'farmer's style' market open in the Danks St precinct, and a few speciality fresh produce grovers opening in Crown St Surry Hills not very far away - Thomas Dux (owned by Woolworths), Crown St Grocer, Maloney's.  Watch this space.