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Nov 17, 2009

Target Pop Up Store - well, pops

Martin Place, Sydney CBD. Underwhelming was the overall impression.  Looked interesting from the outside but very sparse range inside, very pokey, ironically too many staff.  Not sure they generated enough awareness for it, either, and no clear use of the word 'Target' on the outside.  Also, the proposition of a the gift purchase proceeds going to charity was not well communicated.

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