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Sep 16, 2009

A-grade merchandising from BIG W


BIG W, East Gardens. It has been a while since I popped into a BIG W. I was very impressed with their merchandising - it is very difficult to maintain high visual merchandising standards in a high volume operation. I was especially impressed with their use of colour, and the bookshop-style presentation of their book section. Kudos to them.



from Dr Stephen Saunders consumer scientist at 12:56 PM
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