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Sep 30, 2009

Hair today, hair tomorrow

Coles, Surry Hills.  It IS commendable that Coles are starting to act more like a retailer than like the corporate fatcats they had been for a long time.  I was interested to see their take on the old retailer's BOGOF - Buy One Get One Free.  This was spotted in the health and beauty aisle, scene of much  experimentation, and the deal was 'buy two get the third free'.  Now for me that would mean about three years' supply of shampoo :)  I would speculate they might have some takers, but who would mainly switch from other brands. Having said that the Coles' margins are probably higher on this product given their supplier contribution on a promoted range.

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