Freedom merchandising underwhelming

Freedom, Moore Park.  We really enjoy going up to our local Freedom store.  Suffice to say we were underwhelmed when we saw this at the front (open wide) entrance of the store.  The season's colours could have played a part (?) but the display looked drab and ordinary.  Other parts of the store were well merchandised.  Clearly they do not recognise the importance of front of store in setting the tone for a customer's shopping experience.