Witchery, East Gardens. These guys are clearly still experiencing pain while other fashion stores are well into 'new season'. Another possible explanation is they might be using this as a clearance store - but it would seem unlikely given high mall rents. Either way, not a good situation, erodes the brand, and is confusing for shoppers.
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do you think it's really confusing for shoppers? I'd be more likely to go into the store, today, due to that sign, than due to a gorgeous spring window treatment
ReplyDeleteI understand - I meant that having some stores with this aggressive 'sale' reduction offer and others in their chain with new season in the window is potentially confusing for customers.
ReplyDeleteCustomers might like this treatment, but it does wear thin after a while, erodes perceptions of pricing, and can't be good for the profit line.