Harvey Norman, Broadway. Third day of the sale - they seem to be channelling the late Steve Irwin ... 'danger, danger! ' .The essential lesson here is that if you are going to have a 'sale', have a 'sale'. If you try to be too clever, you run the risk of a miscue - and being the only one who appreciates the cleverness of your message. The message that prices were being demolished simply wasn't strong enough.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago


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