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Sep 25, 2009

Fresh-ness Sells

Oxfam, Nine West, Broadway mall. What do Oxfam and a shoe retailer have in common ? Well, they have both grasped the important point that shoppers look for 'new-ness' or 'fresh-ness', and that windows are the best way to sell new product. It is amazing how few retailers recognise this. Well done to them.

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