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Sep 15, 2009

Off the map ?


Kikki.K, East Gardens.  what does the Swedish West Coast mean to you ?  I struggle to see the relevance of this concept from the (admittedly Swedish-inspired) Kikki.K business.  Have they run out of things to say ?  I am a big admirer of their merchandising standards, but have to say the Swedish West Coast doesn't mean a lot to me - I don't even feel like visiting. Do you ?




from Dr Stephen Saunders consumer scientist at 1:34 PM

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