When Good Design Fails

Aero Plus, Chatswood Chase.  I love their innovative and quirky product range, and the range of pricing alternatives.  However, they have, IMHO, broken a fundamental rule of retail with the design of the front of the shop.  Notice how there is a vertical fixture in the 'transition zone' just as you enter the store.  This obstructs the view into the store, and does not feel 'welcoming'. I almost bumped into it, not expecting it to be there -  I felt like turning around and walking out.  I hope they remedy it - worth a visit for the products, but watch out for that fixture :)