Bankwest, Warringah Mall. Some would say it is an oxymoron: the consumer-friendly bank. However, I think, superficially at least, Bankwest should be commended on how warm and inviting their bank branches are. Not something you often see.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago

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