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Jan 27, 2010

Consistency of brand and format

Tree Of Life, Hurstville. I have visited a number of their stores and am quite impressed by the level of consistency in their format and visual merchandising - it is quite tough to make 'exotic' consistent yet flexible enough for the peculiarities of each store envelope.  This store for example, does not have a front promotional table.
from Dr Stephen Saunders consumer scientist at 11:59 AM

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